The Making of Fabrics

At Crow, our passion has always been around doing good in everyway and every end of our business, the core part of our business surrounds with using of handloom fabric and uplifting the community and the artisans, currently around 50+ looms produces for us which approximately uplift 250 people. 

Every fabric is Handwoven.

At Crow, our passion has always been centered around doing good in every way and at every end of our business. The core aspect of our business revolves around the use of handloom fabric and uplifting the community and artisans. Currently, around 50+ looms produce for us, uplifting approximately 250 people.

Wash Care

 

Washing Instructions

  1. Hand Wash or Machine Wash on Gentle Cycle: Use cold water to prevent shrinking and fading. 
  2. Use Mild Detergent: Opt for a gentle, eco-friendly detergent to avoid harsh chemicals that can damage the fabric.
  3. Avoid Bleach: Bleach can weaken the fibers and alter the color of your garments.

Drying Instructions

  1. Air Dry: Lay your garments flat on a clean, dry towel or hang them to dry naturally. This helps maintain their shape and prevent fabric stress.
  2. Avoid Direct Sunlight: Prolonged exposure to direct sunlight can cause colors to fade.

Ironing and Steaming

  1. Iron on Low Heat: If ironing is necessary, use a low heat setting. For best results, place a cloth between the iron and the garment.
  2. Steam Instead of Ironing: Steaming is a gentler alternative that helps remove wrinkles without direct contact, preserving the fabric's integrity.

Storing Your Garments

  1. Store in a Cool, Dry Place: Ensure that your storage area is free from dampness and direct sunlight.
  2. Use Padded Hangers for Dresses and Coats: This helps maintain their shape and prevents shoulder dents.

Natural Dyes

  • Wash this garment separately.
  • Avoid direct sunlight exposure to prevent color variation.
  • Do not bleach.
  • Iron or steam with warm heat.
  • Hand wash separately.

Note:

Color bleeding is normal in naturally dyed garments during the initial washes. Over time, the colors will stabilize. The fading and bleeding of natural dyes result in graceful, unique fades as time passes.

Dry Clean Only

If a care label specifies "dry clean only," it indicates that the garment is not suitable for washing at home and requires professional cleaning. Follow these steps to ensure proper care:

  1. Clean the garment only when absolutely necessary.
  2. Look for an environmentally friendly dry cleaner.
  3. Confirm that the cleaner does not use perchloroethylene (perc). Perc is a common solvent used in dry cleaning, known for its toxicity to humans and the environment, and its non-biodegradability.
  4. Decline the use of plastic covers.

Machine Wash

Machine washing is a convenient way to clean many garments quickly, but it can impact both your clothes and the environment if not done properly.

  1. Wait until you have a full load of clothing to wash.

  2. Use the cold water setting, which reduces energy consumption and helps preserve garment fibers and colors.

  3. Choose a normal or delicate setting based on the fabric's needs.

  4. Opt for a high spin cycle to maximize water removal before drying.

  5. Use a natural, biodegradable detergent that is free of artificial fragrances, bleach, optical brighteners, sulfates, and dioxane, as these can be harmful to both you and the environment. Follow the detergent container instructions for the correct water-to-detergent ratio.

Recommended detergent: Kind Laundry

Minimum Washing

To care for your clothing and the environment, minimizing laundry is key. Natural fibers inherently possess antibacterial properties, requiring less frequent washing than you might expect.

  1. Spot clean as necessary: Address small marks, stains, or odorous areas by washing only the affected zones in the sink with a natural, biodegradable detergent.

  2. Air out garments for a quick refresh: After wearing, hang clothes outside to allow airflow and benefit from their natural cleaning abilities.

 

Cashmere

 

Cashmere shawls are a luxurious and timeless fashion accessory, prized for their softness, warmth, and elegance. To keep your cashmere shawls looking their best, it is important to follow a few simple care instructions:

  1. Wash your cashmere shawls by hand: Cashmere is a delicate fabric, so it is best to wash your shawls by hand to avoid damaging the fibers. Fill a sink or basin with lukewarm water and a mild, gentle detergent, and gently scrub the shawl to remove any dirt or stains. Rinse the shawl thoroughly in cold water, and then gently squeeze out any excess water.

  2. Avoid wringing or twisting the fabric: To avoid damaging the fibers or the shape of the shawl, be sure to gently squeeze out any excess water, rather than wringing or twisting the shawl.

  3. Dry your shawls gently: To dry your cashmere shawls, gently roll them in a clean, dry towel to remove any excess water. Then, lay the shawl flat on a clean, dry towel and reshape it to its original form. Avoid hanging your shawls up to dry, as this can cause the fibers to stretch or lose their shape. Instead, allow the shawl to air dry on a flat surface.

  4. Avoid exposing your shawls to direct heat or sunlight: Heat and sunlight can cause cashmere fibers to shrink or fade, so it is best to avoid exposing your shawls to these elements. Store your shawls in a cool, dry place, and avoid hanging them in direct sunlight.

Wool

  1. 100% Wool naturally dyed, with Lac, Madder and Turmeric.
  2. Dry Clean or Handwash in Cold.
  3. Do Not tumble dry
  4. Color may run when washing 

By following these simple care instructions, you can help to preserve the beauty and longevity of your cashmere shawls.

Weaving in India is an age-old tradition passed down through generations among the weaving communities like a cherished heirloom, becoming an integral part of their identity. Handloom textiles are woven using natural fibers which are eco friendly, long lasting and biodegradable, reducing landfill waste. The handmade process adds a personalized touch to the textile, making it special. Embracing weaving as a slow fashion concept celebrates and preserves India's rich heritage of traditional craft while empowering young craftsmen to innovate and carry the craft forward.

Natural Dyes

Natural dyeing is a sustainable and eco-friendly alternative for fabric dyeing using parts of plants, minerals, or instead of artificial chemicals. Colors are extracted from these natural sources by fermenting, boiling, soaking them. The fabric is then soaked in the dye solution until it absorbs the color. While natural dyeing can achieve a variety of colors, they generally have a softer and more subtle appearance compared to those produced by chemical dyes. 

Azo-free Dyes

Azo free dyes are an environmentally conscious alternative to chemical dyes. The azo compounds present in the synthetic chemical dyes are not only toxic for the environment but pose a great threat to the health of workers at the textile industry. Using AZO-free dyes in textile production helps to ensure the safety and well-being of both consumers and workers. Additionally, it contributes to environmentally friendly practices by reducing the release of hazardous chemicals into the environment during the dyeing process.


Hand Weaving

The traditional loom, also known as the handloom, is a simple yet versatile device used for weaving textiles. Handlooms have been an integral part of India's textile heritage, dating back thousands of years. It typically consists of a wooden frame, with two vertical posts called beams, and horizontal bars called shafts or frames. The warp threads, which run vertically, are wound around one beam and attached to the other, while the weft threads, which run horizontally, are interlaced through the warp threads to create the fabric. Handlooms come in various types, such as pit looms, frame looms, and backstrap looms, each suited to different weaving techniques and styles.

Produced on Demand.

At World of Crow, we always continue to rethink traditional ways of doing things and try to improvise those ways in alignment to the requirements of the modern world. Since 2021, in order to avoid overconsumption and completely negate dead stock, we produce our garments as and only when we get their order. 

Then after getting the order, the cloth is cut, stitched and hand finished. Then it is packaged in a bag made by the handicapped people of an organization that we work with. 

×